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Audience & Targeting

Demographics Users (M) Percentage of Users
Age All Ages 101.0
2 – 18 23.2 23%
18–34 37.8 37%
35–44 18.7 19%
45–54 13.0 13%
Gender Male 55.4 55%
Female 45.6 45%
Source: comScore MediaMetrix, September 2009

With over 300 million users worldwide, your audience is on YouTube.

Demographic Targeting

Our registered users have told us demographic information that will enable your media to reach its intended audience.

Interest-Based Targeting

Target visitors by what they are watching and doing on YouTube.

Content Targeting

YouTube has truly become the world's largest magazine rack…video style.

Buzz Targeting

Looking to run against the hottest content on YouTube? Target buzz videos.

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